Real estate advertising rules in California for agents
What California's Real Estate Law says your website, cards, email and social profiles must show, from your DRE license number to team names. With sources.
Guides for agents who want to be found
Practical guides on domains, personal branding, websites and being found online, written for US agents.
Articles
Do you need IDX on your real estate agent website?
What IDX and VOW are, how agents get access through their broker and MLS, what IDX costs, and when a personal website without it does the job.
Fair Housing and your marketing: words, photos and ads
How the Fair Housing Act's advertising rule applies to your website, listings, social posts and ads, with risky and safer wording and Meta and Google's rules.
Real estate advertising rules in Florida for agents
What Florida's FREC rules say your website, social profiles, email and business card must show, from the brokerage name to team names. With sources.
Real estate advertising rules in New York for agents
What New York's advertising rule, 19 NYCRR 175.25, says your website, email, business card and team name must show, from license type to broker name.
Real estate agent bio examples: six templates to adapt
What sellers look for in an agent bio, how long it should be for your website, card and portal profiles, and six fill-in-the-blank templates for US agents.
Real estate agent email signature: what to include (US)
What a US real estate agent's email signature should show, from your brokerage name and license number to one link, plus the Equal Housing Opportunity logo.
Where to get a real estate agent website: options compared
Design agencies, real estate website platforms, your brokerage's page, DIY builders and agent-site subscriptions, compared on IDX, cost, content and domain.
Real estate advertising rules in Texas for agents
What TREC's rules say a Texas agent's website, social profiles, email and business card must show: the broker's name, team names and the IABS link.
Your own website vs your Zillow and Realtor.com profiles
What your Zillow and Realtor.com profiles do well, what your own website adds, who controls each one, and how to make all three work together.
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