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2815 Garfield St, Carlsbad3 bd · 2 ba · 1,640 sq ftSold · Oct 2026Co-branded or self-branded agent websites Your brand, with or without your brokerage's
Put your brokerage's name and colors up front, or lead with your own. Either way, the domain, the website and the reputation you build belong to you.
Sample agent
Co-brandedYour brokerage’s logo and colors lead. You’re the face of it.
Self-brandedYour own name and colors lead. Your brokerage is still shown on every page.
Three design stylesSignboard, Editorial or Coastal. No two agents look the same.
Yours either wayYour domain, your words and your reputation move with you.
Co-branded or self-branded
Either way, the domain, the website and the reputation you build stay yours if you change brokerages.
HARBORLINEJames Okafor
James Okafor, Carlsbad, CANorth County homes, sold with care.What's my home worth?
JO
jamesokafor.com · Sample agent, in sample brokerage colors
James OkaforFree home valuation
Carlsbad, CaliforniaNorth County homes, sold with care.Talk to James
JO
jamesokafor.com · Brokerage: Harborline, with license details in the footer · Sample agent
Co-branded
Your brokerage's logo and colors lead, and you're the face of it. Best when your brokerage's name already carries weight in your area.
Self-branded
Your own name and colors lead. Your brokerage's name and your license details still appear on every page.
Side by side
| What changes | Co-branded | Self-branded |
|---|---|---|
| What leads the header | Your brokerage's name and logo | Your name or personal brand |
| Colors | Your brokerage's brand color | A color you choose |
| Your brokerage on the site | Throughout | Its name and your license details, on every page |
| Best when | Your brokerage's name opens doors | Your own name carries weight |
| If you change brokerages | Update your brief and republish | Update your brokerage details and republish |
The same either way
- Your domain, registered to you
- Words written from your brief, in your voice
- Your listings, inquiry form and digital card
- Your brokerage name and license details on every page
- Switch between them any time
Check with your brokerage
Your brokerage supervises your advertising, and using its logo and colors usually needs its permission. Ask about its advertising policy and brand guidelines before you choose co-branded.
Branding questions
More in the full FAQ.
Do I need my brokerage’s permission?
Your brokerage supervises your advertising, so check its policy first. Co-branded sites use your brokerage’s name and colors, and every site shows your brokerage and your license details.
Can I change the design later?
Yes. Switch between co-branded and self-branded, change your color or pick a different design style, then republish.
What happens if I change brokerages?
Your domain, your website and the reputation you have built stay with you. Update the brokerage in your brief and republish, and your site shows the new one.
Be the agent sellers call first.
Start free with your digital card. Upgrade when you're ready for your own site and domain.