Where to get a real estate agent website: options compared

Once you’ve decided you want a website of your own, the next question is where to get it. There are five broad routes: a custom design agency, a real estate website platform, your brokerage’s agent page, a do-it-yourself builder, or a subscription made for individual agents.

This guide compares them. Where we name a vendor, we’ve kept to what that vendor’s own website said when we checked in November 2026, and we haven’t tested these products. One of the options is ours. Prices and features change, so check each vendor’s site before you decide.

What to look for

• Do you need IDX? An IDX feed shows MLS listings and a home search on your site, but it needs your broker’s approval and usually carries fees. Our guide do you need IDX on your agent website? explains the trade-offs.
• Who owns the domain? Your site should live on a domain registered to you, so it moves with you if you change brokerages.
• Who writes it? A template still needs your bio, your neighborhoods and your results. Someone has to write them.
• What does it cost over two or three years? Add up setup fees, monthly fees and any MLS fees, not just the first month.
• Does it show your brokerage properly? Your brokerage name and license details belong on your site. Rules vary by state, so see our guides for California, Florida, New York and Texas.

The options at a glance

Custom design agencies

A local or specialist design agency builds a site from scratch to your brief. You get the most freedom over design and content, and you can choose your own IDX vendor if you want one. Prices are quoted per project, so compare quotes on the same scope, and ask who will update the site after launch and what that costs.

Good for: agents with a clear brand, a budget for design and someone to keep the site current.

Real estate website platforms

Luxury Presence

Luxury Presence’s plans page lists four plans for up to 20 agents: Launch, Brand, Scale and All In. It says every plan includes a professionally designed website with MLS integration and IDX search, its CRM, and support, with hosting and maintenance included. The Brand plan adds hyperlocal blog content, SEO work, Google Business Profile management and advertising tools, and the Scale plan adds social media management.

Worth knowing: prices aren’t published on the page. Its FAQ says there’s a one-time setup fee that varies by plan and by whether your brokerage partners with Luxury Presence, that all plans are a 12-month agreement, and that monthly billing begins when your website goes live.

Agent Image

Agent Image’s package comparison lists four website packages: Agent Image X, Agent Pro, Semi-Custom and Imagine Studio, each built as a hosted WordPress website. It lists IDX integration among its additional features, offers further MLS services through its IDXStudio, and lists SEO packages among its internet marketing services.

Worth knowing: the page asks you to get in touch for features and pricing, and we couldn’t find published prices.

AgentFire

AgentFire’s pricing page lists design packages from $800 setup (Ignite), $2,750 (Custom) and $6,500 (Firebrand), plus a monthly plan of $165 (Pro) or $215 (Plus), when we checked in November 2026. It says built-in IDX is included with every AgentFire website, and that the monthly fee covers IDX integration, hosting and feature updates. Its FAQ says IDX fees don’t include MLS pass-through fees, and that it doesn’t do long-term contracts.

Worth knowing: the Plus plan adds monthly blog articles. Local SEO setup is a $250 add-on. Its FAQ says your original content, photos and videos remain yours if you leave, but the AgentFire design and technology can’t be moved to another provider.

Placester

Placester’s pricing page listed agent plans from $59 a month (Agent Essential), $79 (Agent Plus) and $129 (Agent Premier), or $566, $758 and $1,238 billed yearly, when we checked in November 2026. It says there are no contracts and every plan comes with a 14-day free trial. On Agent Essential, a single MLS integration is marked as an additional charge of $25 a month, and on Agent Plus each IDX integration is $25 a month.

Worth knowing: you build the site yourself with its AI builder and editor, or pay for help. It lists a Do It For Me service from $75 a month and automated blog content from $15 a month.

Your brokerage’s agent page

Many brokerages give their agents a profile page on the brokerage website. It’s usually little or no extra work for you, and it carries your brokerage’s name. What it includes, and what it costs, depends on your brokerage.

Worth knowing: the page sits on your brokerage’s domain, follows their template and is maintained by them. When you leave, it usually comes down, along with every link you’ve shared to it. Keep it, but don’t make it the only place you exist online.

Do-it-yourself builders

General website builders give you templates and full control. You do the work: writing every page, connecting a domain and keeping your listings up to date by hand.

Squarespace

Squarespace has a page for real estate agents with real estate templates, a custom domain and email, and appointment booking. It doesn’t say Squarespace provides an IDX feed itself. Its pricing page shows prices in your local currency, so check the US figure there. Annual plans include a free custom domain for the first year, which then renews at the standard rate.

Wix

Wix’s plans page includes a free plan and Premium plans, and says prices vary by location. Most yearly Premium plans include a voucher for a free domain for the first year. The Wix Help Center says Wix doesn’t currently support IDX integration, and points to the iHomefinder Real Estate app in the Wix App Market or custom code as alternatives.

Good for: agents who enjoy building things and will keep the site current.

Made for individual agents: Real Agent Marketing

Real Agent Marketing builds a professional website about you, written from a brief that takes minutes, and most sites are live within the hour. It comes with a domain in your own name, usually yourname.com, registered to you, and you can connect one you already own or transfer it out any time, free. You add your current and sold listings yourself or import them from your brokerage profile page, and every site shows your brokerage name and license details. It does not include IDX or MLS feeds. See pricing.

Questions to ask before you sign

1. How long is the contract? Ask for the minimum term and what happens if you cancel early.
2. Is there a setup fee? Ask for the exact amount in writing.
3. Who is the registrant of the domain? It should be you. Ask whether you can transfer it out, and whether that costs anything.
4. Who owns the content? Ask whether you can take your text, photos and listings with you if you leave.
5. Is IDX included, and for which MLS? Ask about MLS fees and whether your broker needs to approve the feed.
6. What happens when you change brokerages? Ask how the site, the domain and any IDX feed carry over.
7. Who writes and updates it? Ask how much of the writing is done for you, and what changes cost after launch.

How to choose

• You want IDX and a full marketing service? Look at the real estate website platforms, and compare setup fees, contract terms and MLS fees.
• You want a one-off design that’s entirely yours? Get quotes from design agencies and agree who maintains it.
• You like building things and have the time? A DIY builder costs less, as long as you keep it current.
• You want a site about you, on your own domain, without the work? An agent-site subscription such as ours may suit you.

Whichever you choose, keep your portal profiles too. Our guide to your own website vs your Zillow and Realtor.com profiles explains how they work together.

Sources

• Luxury Presence plans: plan names, what each includes, setup fee and 12-month agreement.
• Agent Image website packages: package names, hosted WordPress sites, IDX integration and service plans.
• AgentFire pricing: design packages, monthly plans, built-in IDX, add-ons and contract and content FAQs.
• Placester pricing: agent plan prices, MLS and IDX integration charges, free trial and add-on services.
• Squarespace for real estate agents: templates, domains and booking for agents.
• Squarespace pricing: plans and the free first-year domain on annual plans.
• Wix plans: free and Premium plans and the free domain voucher.
• Request: IDX (MLS) integration: Wix Help Center on IDX support and alternatives.