Individual agent websites: a rollout guide for agencies
Why individual agent websites help your agency, how to set brand rules, and a step-by-step rollout plan, from a pilot office to go-live.
If you’ve decided you want a website of your own, the next question is where to get it. There are three broad routes: a real estate technology company, a general website builder you set up yourself, or a subscription made for individual agents.
This guide compares seven options across those routes. One of them is ours, so we’ve kept to facts each vendor publishes on its own website, as at October 2026. Prices and features change, so check each vendor’s site before you decide. For what drives the cost of any of them, see what a real estate agent website costs in Australia.
What to look for
Whichever route you take, these are the questions that matter for an agent:
- Is the domain yours? Your site should live on a domain registered in your name, so it moves with you if you change agencies. Ask who the registrant is.
- Do your listings come across by themselves? Copying listings by hand is slow and easy to forget. Check whether the site can bring them in from the portals or your CRM.
- Who writes it? A template still needs your bio, your suburbs and your results. Someone has to write them.
- Does it show your licensee properly? Your agency and licence details belong on every page. Our guide to advertising rules by state explains why.
- What does it cost over two or three years? Add up setup fees and monthly costs, not just the first month.
The options at a glance
As at October 2026, from each vendor’s own website.
| Made for | Listings | Price shown on its site | Custom domain | |
|---|---|---|---|---|
| Reapit Websites (formerly Agentpoint) | Agencies and agents | Flow from the system you use to manage them | Not shown for agent sites | Check with Reapit |
| Realbot | Agents and agencies | Check with Realbot | Premier Agent from AUD $299 a month | Listed for agency plans |
| Squarespace | Any business | No listings feed mentioned | Basic from A$18.70 a month, billed yearly | Free for the first year on annual plans |
| Wix | Any business | Third-party apps only | See its plans page | Free for the first year on paid plans |
| WordPress.com | Any website | Through plugins | Personal from A$6 a month, billed yearly | Free for the first year on paid yearly plans |
| Mixo | Any business | None mentioned | Free plan; Business from $20 a month | Free for the first year on paid plans |
| Real Agent Marketing | Individual agents | From Domain and realestate.com.au | Free plan; Starter A$49 a month | Included on Starter and Pro, registered to you |
“Check with” means we couldn’t confirm it either way from the vendor’s pages. We haven’t tested these products.
Real estate technology companies
Reapit Websites (formerly Agentpoint)
Reapit Websites, formerly Agentpoint, builds real estate websites and says “personal real estate sites can be purchased” through it. Its agent sites are built on WordPress, and it says your property listings “can automatically flow through” from the system you use to manage them. Its integrations page lists CRMs including Agentbox, Rex, VaultRE and MyDesktop, and the realestate.com.au and Domain portals.
Where it’s strong: it’s an established real estate web company with deep CRM integrations, which suits an agent whose agency already works with it.
Worth knowing: the agent website page doesn’t show a price. Its websites page lists packages from $2,400 plus GST, but doesn’t say whether that applies to an individual agent’s site. Ask for a quote, and ask who registers the domain.
Realbot
Realbot describes itself as an AI-powered real estate marketing and lead generation platform. Its FAQ says Premier Agent subscriptions for individuals start from AUD $299 a month for Local, $799 for Growth and $1,500 for Elite, billed month to month. Its Premier Agent page says the Local plan includes an agent profile and mobile card, a suburb landing page, an AI enquiry bot, social posts each month and a lead form, and that most profiles are live within five business days.
Where it’s strong: it’s a done-for-you marketing service, with social posts and suburb pages included, rather than a website alone. Its home page names CRM integrations including Box+Dice, MyDesktop, Agentbox, Rex, VaultRE and Eagle.
Worth knowing: its FAQ says Realbot can complement an existing agency website or replace outdated agent profiles. The pages we read list “your domain” for agency plans but don’t say an individual agent gets a site on a domain of their own. Ask before you sign up if that matters to you.
Website builders you set up yourself
General builders cost little and give you full control. The trade-off is that you do the work: choosing a template, writing every page, connecting the domain and keeping listings up to date. None of the four below mentions realestate.com.au, Domain or an Australian real estate CRM on the pages we read.
Squarespace
Squarespace’s pricing page shows its Basic plan from A$18.70 a month, billed yearly, including estimated GST, with higher plans above it. Annual plans include a free custom domain for the first year, which then renews at its standard rate. It has a page for real estate agents offering templates, but no listings feed is mentioned.
Good for: agents who want a polished design and are happy to write and update it themselves.
Wix
Wix’s plans include a free plan and paid plans with a free domain for the first year. Wix’s own help centre says it “does not support Internet Data Exchange (IDX) integration for real estate agents”, which is the US listings feed. A third-party Real Estate app in its app market lets you manage and display listings yourself.
Good for: agents who want drag-and-drop control and are happy to keep listings up to date by hand.
WordPress.com
WordPress.com’s pricing starts with the Personal plan at A$6 a month billed yearly, or A$14 billed monthly, excluding taxes. It says plugins can be installed on every paid plan, which is how WordPress sites usually add features like listings. Paid yearly plans include a free domain for the first year.
Good for: agents, or their web person, who want the flexibility of WordPress and its plugins.
Mixo
Mixo is an AI website builder that writes a site from a description of your business. Its pricing page shows a free plan (one page, with Mixo branding) and a Business plan from $20 a month. The currency isn’t labelled on that page, and Mixo’s own structured data lists prices in US dollars. Paid plans include a free domain for the first year.
Good for: a quick single-page site to start with.
Made for individual agents: Real Agent Marketing
Our websites are written from a ten-minute brief and built around what a vendor looks for: your story, your suburbs, your sales and a way to book an appraisal. Your current and sold listings come across from Domain and realestate.com.au. On Starter (A$49 a month) and Pro (A$129 a month), your own .com.au or .com domain is included and registered with you as the registrant. All prices include GST, with no setup fees, and the digital business card is free on every plan.
Where others are stronger: we don’t connect to real estate CRMs. Reapit Websites has much deeper CRM and agency integrations. Realbot includes social posts and suburb pages as a managed service. The general builders give you complete design freedom for less a month, if you’re happy to do the work.
Where it fits: if you want a site in your own name, on a domain registered to you, that stays with you if you change agencies, without building it yourself.
How to choose
- Your agency already works with a website company? Ask what it offers individual agents first. A site that fits your agency’s systems is worth a lot.
- You want marketing done for you? Look at managed services, and check whether you keep the domain and the leads.
- You like building things and have the time? A general builder is the cheapest route, as long as you keep it current.
- You want your own site without the work? Choose a product made for agents, on a domain registered to you.
Whichever you choose, keep your portal profiles too. Your own site works alongside them, as our guide to your own website versus your portal profile explains. When you’re ready, see pricing or start free.
