Branding
Your brand, with or without your agency's
Co-brand with your agency or go fully independent. Either way, the domain, the website and the reputation you build stay yours.
FERNLEY & CO.Real estate
For saleMia Lawson0400 000 000
Co-branded
Your agency's logo and colours lead, and you're the face of it. Best when your agency's name already carries weight in your area.
MLMia Lawson PropertyLicensed through Fernley & Co.
For salemialawson.com.au0400 000 000
Self-branded
Your own name and colours lead. Your agency still appears as the licensee on every page.
Side by side
| Feature | Co-branded | Self-branded |
|---|---|---|
| What leads the header | Your agency's name and logo | Your name or personal brand |
| Colours | Your agency's brand colour | A colour you choose |
| Your agency on the site | Throughout | As licensee, on every page |
| Best when | Your agency's name opens doors | Your own name carries weight |
| If you change agencies | Update your brief and republish | Update your licensee and republish |
The same either way
- Your domain, registered to you
- Words written from your brief, in your voice
- Your listings, enquiry form and digital card
- Your agency shown as licensee, as advertising rules require
- Switch between them any time
Check with your agency
Using your agency's logo and colours usually needs their permission. Many agencies are happy for agents to build a personal profile. Ask about their brand guidelines before you choose co-branded.
Get your name up.
Start free with your digital card. Upgrade when you're ready to own the first result for your name.