A vendor visiting your website is quietly asking one question: is this the person I trust with the biggest sale of my life? Your site’s job is to answer it quickly.
Here’s what it needs.
1. Who you are, at a glance
Your name, your photo and one line about what you do and where. “Selling Paddington, one street at a time” says more in a second than a paragraph of general claims.
2. Where you work
List the suburbs you know best. Vendors want a local. Each suburb is also a chance for your site to be found by people searching for agents in that area.
3. Proof, in real facts
Years in the industry, homes sold, a record sale: if you have numbers you can stand behind, show them exactly as they are. Don’t round up, and don’t use figures that belong to your agency rather than you. Vendors notice, and so do regulators.
4. Your current listings
Your listings show you’re active right now. Link each one to its full listing so buyers can see the details.
5. What you’ve sold
Recent sales in a vendor’s own suburb are some of the most persuasive things you can show them.
6. What people say about you
Link to your reviews on the platform where they’re verified. Only use real reviews, from real clients, and never edit them to sound better.
7. How you work
A short, clear process (appraisal, campaign, sale, settlement) helps a nervous first-time vendor picture working with you.
8. An obvious next step
Every page should make the next step easy: book an appraisal, call, or send a message. Put your phone number where a thumb can reach it.
9. Your licence details
Your agency’s name, your licence or registration number where your state requires it, and your contact details. It builds trust, and it’s often a legal requirement.
10. A fast site on your own domain
Most visitors will be on their phone. A site that loads instantly, on an address in your name, tells them you’re professional before they read a word.
What to leave out
- Stock photos of handshakes and keys. Use a real photo of you.
- Long lists of every service under the sun. Focus on what you’re known for.
- Claims you can’t back up. “Number one agent in the area” needs evidence, or it needs to go.
- Old news. A listing that sold a year ago still marked “for sale” costs you credibility.
Every Real Agent Marketing site is built around this checklist. Your brief collects the facts, we write the pages around them, and nothing goes live until you’ve approved it.