Individual agent websites: a rollout guide for agencies
Why individual agent websites help your agency, how to set brand rules, and a step-by-step plan for rolling them out across your team, from a pilot office to go-live.
Websites for real estate agencies Every agent on your team, online properly
Co-branded sites in your agency's colours and logo, one for each agent, each on the agent's own domain. Your agency is the licensee on every page.
Talk to us about team pricing. Individual plans start at A$0, with every price on the pricing page.
HARBOURLINEJames Okafor
Northern BeachesNorthern Beaches homes, sold with care.
JO
HARBOURLINEMia Lawson
Inner WestSelling the Inner West, one street at a time.
ML
HARBOURLINETom Becker
GeelongGeelong waterfront, done properly.
TB
Your agents may already have a draft site waiting
We've set up draft websites and digital cards for agents across Australia, built from their agencies' public websites and filled with their current and sold listings. Each one is ready to review and publish.
- Agencies
- 69
- Offices
- 3,550
- Agents with a draft website and card
- 14,269
- Listings ready to show
- 39,172 21,044 sold · 18,128 current
On the platform in draft as at 30 October 2026. Nothing goes live until the agent reviews it and publishes.
Check if your agency is hereAlready live with agents at RT Edgar, Fletchers and Harcourts
Your brand, kept consistent
Set your agency's logo, colours and brand rules once as a template. Every agent's site uses it, and each agent's brief fills in their own story, suburbs and results.
- Your logo and colours on every co-branded site
- Each agent writes their own brief, in about ten minutes
- Their listings come across from Domain and realestate.com.au
Agency templateHARBOURLINE
Colours
Heading styleSerif, navy
Agent sites using it3 sample sites
Your licensee details on every page
Every site shows your agency as the licensee, in the footer of every page, whether the agent's site is co-branded or self-branded.
- Licensee name and details on every page
- Agency shown as licensee on self-branded sites too
- Built for the way Australian real estate works
James OkaforLicensed real estate agentLicensee: Harbourline Pty Ltd, Manly NSW · sample
Agents keep their name if they move.
Each domain is registered to the agent, and the website is theirs. If an agent moves on, they keep their domain and site, update their agency details and republish, and your branding comes off.
That's the deal that makes agents invest in their brand while they're with you, and it's the deal we'll explain to every agent you bring on.
HARBOURLINEJames
While at your agencyCo-branded
JO
NEW AGENCYJames
After a moveSame domain
JO
How a rollout works
Most of the work is ten minutes per agent. We handle the rest.
- 1One call
Talk to us
Tell us about your team, your offices and your brand rules.
- 2We set it up
Your agency template
We set up your logo, colours and licensee details once.
- 3About 10 minutes each
Each agent's brief
Agents answer their own brief and review the copy we write.
- 4Seconds
Sites go live
Each site publishes on the agent's own domain, with their card.
Talk to us about team pricing
Tell us a little about your agency and we'll reply by email with how a rollout would work for your team.
- Co-branded sites for every agent
- Your agency as licensee on every page
- Agents keep their domain and site if they move
Guides for agencies
Co-branded or self-branded: which suits you?
Lead with your agency's brand or build your own? How to decide, what changes, and what stays the same either way.
Changing real estate agencies: how to keep your name and reviews
What comes with you when you change agencies and what stays behind, from profiles and reviews to your domain, website and contacts. Plus a checklist for the move.
Questions principals ask
Something else? Ask us directly.
What happens when an agent leaves?
The domain and website belong to the agent. They update their agency details in their brief and republish, and their site shows the new licensee. Your branding comes off their site.
Can agents choose self-branded instead?
Yes. Self-branded sites lead with the agent's own brand, and your agency is still shown as the licensee on every page. Co-branded sites use your agency's name and colours.
Will you make up results for my agents?
No. Each site only shows facts the agent gives us, exactly as they enter them. We never invent sales results or testimonials.
Does this replace our portal subscriptions?
No, keep them. Listings come across from Domain and realestate.com.au. Each agent's own site is what vendors find when they search the agent's name.
Give every agent a name vendors find.
Co-branded sites for your whole team, each on the agent's own domain.