Real estate advertising rules in Queensland for agents
What the Property Occupations Act 2014 says about Queensland agents' ads, who can call themselves what, and the auction and online listing price rules.
In the Northern Territory, real estate agents are governed by the Agents Licensing Act 1979, the Agents Licensing Regulations 1979 and the Australian Consumer Law. The Agents Licensing Board manages licensees. Your website, digital card, email signature and social posts all count as advertising.
The NT has a short, clear rule about what every agent’s ad must state. This page sets it out with the other rules worth knowing, and links to the legislation. It’s part of our guide to advertising rules in every state and territory.
This is general information, not legal advice. Rules change, and your licensee may have its own requirements. Check with your licensee or the Agents Licensing Board before you publish.
What an ad must show
Section 119 of the Agents Licensing Act 1979 says a licensed agent must not publish an advertisement in connection with their business as agent unless it states:
- that the agent is licensed, and
- the address of the place where the agent carries on business, or one of them if there’s more than one.
Your licence number. We didn’t find a requirement to show it.
Who can call themselves what
- Section 114 restricts the use of the title of agent. Under section 114(2), only a licensed agent or a registered agent’s representative may put words such as “real estate agent”, “estate agent”, “land agent” or “property agent” on their office building, or on a document as a description of their business.
- Under section 33(3), an agent’s representative must not hold themselves out as acting for an agent unless that agent is their employer, principal or partner.
Rules of conduct on advertising
The rules of conduct in the Agents Licensing Regulations 1979 add:
- Written authority. Don’t advertise a property without the owner’s written authorisation (rule 17).
- The authorised price. Don’t advertise at a price higher or lower than the client has authorised in writing (rule 18).
- Nothing misleading. Don’t publish an ad that is false, misleading or likely to deceive (rule 19).
Section 115 of the Act also deals with false or misleading advertisements, and section 108H requires full disclosure before an interested party buys from, or sells to, a client.
Business cards, websites and social media
We didn’t find rules written specifically for websites or social media, but section 119 applies to any advertisement in connection with your business. A sensible approach:
- State that the agency is licensed, and show its business address, on your website, profiles and cards.
- Use a title that matches your licence or registration.
- Advertise properties only as the client has authorised in writing, and keep sold results accurate.
- When you change agencies, update everything the same day. See our changing agencies checklist.
Our free email signature generator lays these details out for you, and on a Real Agent Marketing website the footer of every page names your agency as the licensee, with its office address.
Sources
- Agents Licensing Act 1979, as in force at 10 February 2026: sections 33, 108H, 114, 115 and 119.
- Agents Licensing Regulations 1979, as in force at 10 February 2026: Schedule 4, rules 17 to 19.
- NT Government, property and business agent licensing.
Based on the legislation as we read it in October 2026. This isn’t legal advice and doesn’t cover every rule that applies to you.
