Real estate advertising rules in Tasmania for agents
What Tasmania's Property Agents and Land Transactions Act 2016 and the Board's Code of Conduct say about ads, social media posts and protected titles.
In South Australia, real estate agents are governed by the Land Agents Act 1994, the Land and Business (Sale and Conveyancing) Act 1994 and the Australian Consumer Law. Consumer and Business Services (CBS) is the regulator. Your website, digital card, email signature and social posts all count as advertising.
South Australia has one of the clearest rules in the country about what an ad must show: the agent’s registration number. This page explains it, with links to the legislation. It’s part of our guide to advertising rules in every state and territory.
This is general information, not legal advice. Rules change, and your licensee may have its own requirements. Check with your licensee or Consumer and Business Services before you publish.
What an ad must show: the RLA number
Section 48A of the Land Agents Act 1994 says:
An agent must not publish, or cause to be published, an advertisement relating to the sale of land or a business unless the advertisement specifies, alongside the agent’s name or contact details, the agent’s registration number preceded by the letters “RLA”.
The maximum penalty is $2,500, with an expiation fee of $210.
“Agent” here means the registered land agent, which for most people is the agency. So property ads need the agency’s RLA number next to its name or contact details. We didn’t find a rule that a sales representative’s own registration number must also appear. Ask your agent (licensee) what it wants on your own card, website and signature.
CBS’s guide for people selling a home makes the same point: the agent’s registration number must be displayed on any property advertisement.
Carry your registration
Section 11B says a registered person must carry the registration card issued by the Commissioner and produce it if asked. SA Government guidance says real estate registrations are now digital, so you don’t need a physical card.
Who can call themselves what
- Under section 6(1), a person must not carry on business, or hold themselves out, as an agent unless they’re registered as an agent.
- Section 6A deals with sales representatives, including a person who holds themselves out as a sales representative for an agent.
We didn’t find a list of titles a sales representative may or may not use. Choose one that doesn’t suggest you’re the registered agent if you’re not, and follow your agent’s policy.
Price advertising
Section 24A of the Land and Business (Sale and Conveyancing) Act 1994 sets strict rules when an agent or sales representative states a likely price:
- A single figure must be expressed “without any qualifying words or symbols”, and must not be less than the prescribed minimum advertising price: the greater of the agent’s estimate and the vendor’s price in the sales agency agreement.
- A price range is allowed only if the upper limit doesn’t exceed 110% of the lower limit.
The penalties are serious: up to $20,000 or a year’s imprisonment, and the agent forfeits commission.
Section 24G also restricts agents, sales representatives and anyone who appraised a property from obtaining a beneficial interest in it, except in limited cases.
Business cards, websites and social media
We didn’t find a rule written specifically for business cards, websites or social media. But a property listing on your own website is an advertisement relating to the sale of land, so the RLA number rule applies to it. A sensible approach:
- Show the agency’s name and RLA number on your website, and next to any property you advertise.
- Use a title that matches your registration.
- Follow the price rules for any listing you show, and keep sold results accurate.
- When you change agencies, update everything the same day. See our changing agencies checklist.
Our free email signature generator has a field for your registration number, and on a Real Agent Marketing website the footer of every page shows your licence or registration number and names your agency.
Sources
- Land Agents Act 1994: sections 6, 6A, 11B and 48A. The Land Agents Regulations 2025 replaced the 2010 regulations and don’t add advertising rules.
- Land and Business (Sale and Conveyancing) Act 1994, version of 15 January 2026: sections 24A and 24G.
- Consumer and Business Services, real estate.
Based on the legislation and guidance as we read them in October 2026. This isn’t legal advice and doesn’t cover every rule that applies to you.
