Why your name should be your domain
Your agency profile page belongs to your agency. A domain in your own name is the one address that moves with you for your whole career.
Guides for agents who want to be found
Practical guides on domains, personal branding, websites and being found online, written for Australian agents.
Articles
Suburb pages on your agent website: what makes one useful
What to put on a suburb page, how many to have, and why near-identical pages for every suburb can backfire under Google's spam policies on doorway pages.
The Spam Act for real estate agents: marketing emails and texts
Consent, identifying yourself and a working unsubscribe: what the Spam Act 2003 means for agents' emails and texts, with a practical setup for open home follow-ups.
How real estate agents get more genuine reviews
Where agents' reviews live, when and how to ask, how to reply, and what the ACCC and Google say about fake reviews, incentives and only asking happy clients.
Real estate agent email signature: what to include and what to leave out
What a real estate agent's email signature should show, from the licensee and your licence number to one good link, what to leave out, and why state advertising rules apply.
Your digital card in Google Wallet, and what to do on iPhone
How buyers save your card from a QR code at an open home, adding your own card to Google Wallet, what to do on iPhone, and your QR code in print.
Changing real estate agencies: keep your name and reviews
What comes with you when you change agencies and what stays behind: profiles, reviews, your domain, website and contacts. Plus a checklist.
.com.au eligibility for real estate agents, plus name ideas
Who can hold a .com.au under auDA's current rules, which name patterns work for an individual agent, what to avoid, and how to check a name is free.
Digital business cards for real estate agents: five compared
What an agent's digital card needs to do at open homes, and how Blinq, Tapt, Propps, HiHello and Real Agent Marketing compare, from each vendor's own website.
Google Business Profile for real estate agents: a guide
Can an individual agent have their own Google Business Profile? What Google's guidelines say, how to set one up, and the mistakes to avoid.
Local SEO for real estate agents: a practical playbook
How to be found for your suburbs, not just your name. Useful suburb pages, sold results, your Business Profile, consistent details, reviews and real timelines.
Do real estate agents need their own website?
Your Domain and realestate.com.au profiles, agency page and own website each do a different job: what each is good at, and why to use all four.
Real estate advertising rules in the ACT for agents
What the Agents Act 2003 says about advertising in the ACT, who can call themselves an agent, and the rules on selling-price estimates. With sources.
Real estate agent advertising rules by state and territory
What each state and territory regulator says agents must show in advertising, on cards and online, from the licensee's name to licence numbers. With links.
Real estate advertising rules in NSW for agents
What the Property and Stock Agents Act 2002 says NSW agents' ads must show, who can call themselves an agent, and the price and disclosure rules. With sources.
Real estate advertising rules in the NT for agents
What the Northern Territory's Agents Licensing Act 1979 says every agent's ad must state, which titles are restricted, and the rules of conduct on advertising.
Real estate advertising rules in Queensland for agents
What the Property Occupations Act 2014 says about Queensland agents' ads, who can call themselves what, and the auction and online listing price rules.
Real estate advertising rules in SA for agents
Why SA ads need the agent's RLA number, who can hold themselves out as an agent, and SA's price advertising rules, from the Land Agents Act 1994.
Real estate advertising rules in Tasmania for agents
What Tasmania's Property Agents and Land Transactions Act 2016 and the Board's Code of Conduct say about ads, social media posts and protected titles.
Real estate advertising rules in Victoria for agents
What the Estate Agents Act 1980 says Victorian ads must show, the new registration and price rules for 2026, and what that means for your card and website.
Real estate advertising rules in WA for agents
What WA's Real Estate and Business Agents Act 1978 and Code of Conduct say about ads, correspondence and titles for agents and sales representatives.
Real estate agent bio examples: six templates to adapt
What vendors look for in an agent bio, how long it should be for your website, card and portals, and six fill-in-the-blank templates to adapt.
Where to get an agent website in Australia: options compared
Reapit Websites, Realbot, Squarespace, Wix, WordPress.com, Mixo and Real Agent Marketing, compared on what each vendor's own website says.
Individual agent websites: a rollout guide for agencies
Why individual agent websites help your agency, how to set brand rules, and a step-by-step rollout plan, from a pilot office to go-live.
What does a real estate agent website cost in Australia?
The three ways to get your own agent website, what actually drives the cost, the costs people forget, and what you get for A$0, A$49 and A$129 a month with us.
.com.au or .au: choosing a domain as an Australian agent
What the difference is, who can register each one, and why the ABN you use decides who owns your domain.
How to come up first when vendors search your name
A practical checklist for agents who want their own website to be the first thing people find. No tricks, and no guarantees, just the things that work.
Co-branded or self-branded: which suits you?
Lead with your agency's brand or build your own? How to decide, what changes, and what stays the same either way.
What a digital business card should do at an open home
Paper cards get left on the bench. A good digital card saves you to a buyer's phone, sends them to your website and starts a conversation.
The agent website checklist: 10 things vendors look for
What vendors look for when they look up an agent online. The ten things your real estate website needs, and what you can leave out.
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