Co-branded or self-branded: which suits you?
Lead with your agency's brand or build your own? How to decide, what changes, and what stays the same either way.
Sold
4 Pacific Pde, Manly3 bed · 2 bath · 1 carSold at auction · Oct 2026Co-branded or self-branded agent websites Your brand, with or without your agency's
Co-brand with your agency or go fully independent. Either way, the domain, the website and the reputation you build stay yours.
Sample agent
Co-brandedYour agency’s logo and colours lead. You’re the face of it.
Self-brandedYour own name and colours lead. Your agency stays on as licensee.
Three design stylesSignboard, Editorial or Coastal. No two agents look the same.
Yours either wayYour domain, your words and your reputation move with you.
Co-branded or self-branded
Either way, the domain, the website and the reputation you build stay yours if you move.
HARBOURLINEJames Okafor
James Okafor, Northern BeachesNorthern Beaches homes, sold with care.Get a price estimate
JO
jamesokafor.com.au · Sample design in agency colours
James OkaforBook an appraisal
Northern BeachesNorthern Beaches homes, sold with care.Talk to James
JO
jamesokafor.com.au · Licensee: Harbourline, shown in the footer · Sample design
Co-branded
Your agency's logo and colours lead, and you're the face of it. Best when your agency's name already carries weight in your area.
Self-branded
Your own name and colours lead. Your agency still appears as the licensee on every page.
Side by side
| What changes | Co-branded | Self-branded |
|---|---|---|
| What leads the header | Your agency's name and logo | Your name or personal brand |
| Colours | Your agency's brand colour | A colour you choose |
| Your agency on the site | Throughout | As licensee, on every page |
| Best when | Your agency's name opens doors | Your own name carries weight |
| If you change agencies | Update your brief and republish | Update your licensee and republish |
The same either way
- Your domain, registered to you
- Words written from your brief, in your voice
- Your listings, enquiry form and digital card
- Your agency shown as licensee, as advertising rules require
- Switch between them any time
Check with your agency
Using your agency's logo and colours usually needs their permission. Many agencies are happy for agents to build a personal profile. Ask about their brand guidelines before you choose co-branded.
How to decidePersonal branding guides
Real estate agent bio examples: six templates to adapt
What vendors look for in an agent bio, how long it should be for your website, card and portals, and six fill-in-the-blank templates to adapt.
Changing real estate agencies: keep your name and reviews
What comes with you when you change agencies and what stays behind: profiles, reviews, your domain, website and contacts. Plus a checklist.
Branding questions
More in the full FAQ.
Do I need my agency’s permission?
Many agencies welcome agents building a personal profile, but policies differ. Co-branded sites use your agency’s name and colours, so check your agency’s brand guidelines first. Every site shows your agency as the licensee.
Can I change the design later?
Yes. Switch between co-branded and self-branded, change your colour or pick a different design style, then republish.
What happens if I change agencies?
Your domain, your website and the reputation you have built stay with you. Update the agency details in your brief and republish, and your site shows the new licensee.
Be the agent vendors call first.
Start free with your digital card. Upgrade when you're ready for your own site and domain.